Security News > 2024 > January > Unlocking GenAI’s full potential through work reinvention

To achieve the full potential of AI, organizations must reinvent work, reshape the workforce and prepare workers, according to Accenture.

A new report from Accenture reveals an urgent need for business leaders to look beyond how generative AI affects specific tasks and roles and, instead, start to scale GenAI by redesigning processes across their organizations, as well as how people experience work.

"Success starts with leaders who are willing to learn and lead in new ways, to scale GenAI responsibly, to create value and ensure work improves for everyone," said Ellyn Shook, chief leadership and human resources officer, Accenture.

"It starts with asking a simple question: are people 'net better off' working here? This not only unlocks people's potential and drives bottom-line growth, but also paves the way for workers feeling comfortable, trusting and ready to work with GenAI. What we've learned from the past as leaders is that what happens next is up to us. The best outcomes are ours to shape."

47% of reinventors are already thinking bigger-recognizing that their processes will require significant change to fully leverage GenAI. "Generative AI has a more profound impact than any technology that has come before it. Our research underscores the need for organizations to have a GenAI reinvention strategy that addresses the full value chain, not just roles and tasks where AI can augment or automate how we already operate," said Paul Daugherty, chief innovation and technology officer, Accenture.

"When we look at scaling AI it needs to be through a holistic lens that reimagines how work is done, how to lead a workforce through that change, and how it can be a better experience for all."

News URL

https://www.helpnetsecurity.com/2024/01/19/ai-workforce-potential/