Security News > 2023 > November > Consumers plan to be more consistent with their security in 2024
The vast majority of consumers are concerned that cyberattacks will increase or remain consistent over the coming year and become more sophisticated, outpacing the ability of cyber defenses to protect against these threats, according to ThreatX. In fact, only 13% reported feeling that they are going to be protected entirely from cyberattacks in the year ahead. 94% of consumers predict that cyberattack methods will become more difficult to defend against in 2024; at the same time, only 6% believe new cybersecurity defenses will be able to defend against these new and rising threats to ensure data remains protected and secure.
"Every year, analysts, security, and technology experts put out their predictions on where the cybersecurity industry is going, the biggest threats likely to arise, and up and coming themes and technologies to watch out for, but we hardly ever gauge consumer sentiment on this topic," said Gene Fay, CEO at ThreatX. "What we've found is that consumers are keeping a pulse on cybersecurity trends and have serious concerns around how their sensitive information is protected. As they look at the companies that they do business with, it's clear they'll be expecting more robust cybersecurity measures be put in place to meet the evolving threats of tomorrow," added Fay.
70% of consumers plan to be more consistent with their remote work security practices to ensure they increase online security next year.
Consumers plan to adopt security-related behaviors including: different passwords for different accounts, two-factor authentication, and avoiding connecting to insecure or public Wi-Fi. Gen Z consumers less concerned about security.
What's more, despite the ongoing shifts to remote work environments for enterprises and consumers, 97% of Gen Z consumers don't plan to take any measures to increase their personal and professional security.
"The findings from ThreatX's survey highlight where cybersecurity experts' and consumers' minds intersect. Results showcase that consumers aren't turning a blind eye to the potentially damaging effects cyberthreats pose to their personal data," said Jeremy Ventura, Director, Security Strategy and Field CISO at ThreatX. "Vendors across all industries spanning retail, financial services, cybersecurity, healthcare, education and more, must ensure 2024 cybersecurity investments and strategies factor in consumer concerns, which includes making sure the tools adopted meet the challenges of looming cyberattacks threatening sensitive information," concluded Ventura.
News URL
https://www.helpnetsecurity.com/2023/11/23/consumers-cyberattacks-attention-in-2024/