Security News > 2023 > November > Google shares plans for blocking third-party cookies in Chrome
2023-11-18 14:18
Google has officially announced plans to gradually eliminate third-party cookies, a key aspect of its Privacy Sandbox initiative.
Once third-party cookies are phased out, advertisers are expected to use Google's Privacy Sandbox APIs to show advertisements based on a user's computed interests.
Google plans to implement a more secure approach and anticipates other browsers will adopt similar strategies.
Despite differences in handling cookies, Google says it strives for interoperability, adhering to privacy and security standards.
Google acknowledges the diverse feedback from web developers and is committed to engaging with them.
Google Chrome now auto-upgrades to secure connections for all users.
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