Security News > 2023 > October > Meta's ad-free scheme dares you to buy your privacy back, one euro at a time

Campaigners have long wanted to put a price on a user's data, and Meta appears to have done just that.

Following rulings to the effect that Meta needs to seek consent from users, the company has opted for a subscription model.

Meta had previously said that it would seek explicit consent from EU users before serving targeted ads, and here we are.

Meta is expecting a substantial amount of cash from users for not slurping their data for marketing purposes, which seems to be at odds with the spirit of rulings from regulators, if not some of the actual words.

The company said: "We're continuing to explore how to provide teens with a useful and responsible ad experience given this evolving regulatory landscape."

Meta has already been identified as a gatekeeper under the European Commission's Digital Markets Act, and, combined with the Digital Services Act, Meta is likely to come under scrutiny over how it handles children's data for marketing purposes.

News URL

https://go.theregister.com/feed/www.theregister.com/2023/10/31/meta_ad_free_europe/