Security News > 2023 > October > Consumers are taking action to protect their privacy

Younger consumers are taking deliberate action to protect their privacy, as 42% of consumers aged 18-24 exercise their Data Subject Access Rights, compared with just 6% for consumers 75 and older, according to Cisco.

Younger consumers are the most willing to take action to protect their privacy.

Again, this is highly correlated with age: 32% of consumers aged 18-24 make data deletion or change requests compared to only 4% of older consumers.

Those who are aware of the law are more likely to feel they can adequately protect their data: only 40% of those unaware of their country's law feel they can protect their data compared to 74% of those who are aware of the law.

68% of consumers aged 18-24 feel they can protect their data, and this gradually declines to 47% of consumers over age 65 saying so.

"As governments pass laws and companies seek to build trust, consumers must also take action and use technology responsibly to protect their own privacy," says Harvey Jang, Cisco VP, Deputy General Counsel and Chief Privacy Officer.

News URL

https://www.helpnetsecurity.com/2023/10/25/consumers-personal-data/