Security News > 2023 > September > Google Chrome Rolls Out Support for 'Privacy Sandbox' to Bid Farewell to Tracking Cookies

Google has officially begun its rollout of Privacy Sandbox in the Chrome web browser to a majority of its users, nearly four months after it announced the plans.

"We believe it is vital to both improve privacy and preserve access to information, whether it's news, a how-to-guide, or a fun video," Anthony Chavez, vice president of Privacy Sandbox initiatives at Google, said.

Privacy Sandbox is Google's umbrella term for a set of technologies that aim to eliminate third-party tracking cookies on the web and replace them with privacy-preserving alternatives, while still serving tailored content and ads.

The company is also simultaneously testing Privacy Sandbox on Android in beta to eligible mobile devices running Android 13.

Privacy Sandbox is not without its fair share of criticism, with Movement For An Open Web noting last week that "Google gathers reams of personal data on each and every one of its users, sourced through an opt-in process that it's hard for most web users to avoid."

Google did not disclose the exact technical aspects involved, but it has leveraged Oblivious HTTP relays as part of Privacy Sandbox to incorporate anonymity protections and mask IP address information.

News URL

https://thehackernews.com/2023/09/google-chrome-rolls-out-support-for.html