Security News > 2023 > July > 5 Deepfake Scams That Threaten Enterprises

A new report from Forrester is cautioning enterprises to be on the lookout for five deepfake scams that can wreak havoc.

The deepfake scams are fraud, stock price manipulation, reputation and brand, employee experience and HR, and amplification.

Deepfake is a capability that uses AI technology to create synthetic video and audio content that could be used to impersonate someone, the report's author, Jeff Pollard, a vice president and principal analyst at Forrester, told TechRepublic.

The difference between deepfake and generative AI is that, with the latter, you type in a prompt to ask a question, and it probabilistically returns an answer, Pollard said.

These are the five deepfake scams detailed by Forrester.

Deepfakes can be used to spread other deepfake content.

News URL

https://www.techrepublic.com/article/deepfake-scams-enterprises/