Security News > 2023 > June > YouTube tests restricting ad blocker users to 3 video views
YouTube is currently running what it describes as a "Small experiment globally," warning users to toggle off their ad blockers and avoid being limited to only three video views.
As first spotted by a Reddit user on Wednesday, YouTube now displays a pop-up that notifies ad blocker users targeted by this test that "Video player will be blocked after 3 videos."
"It looks like you may be using an ad blocker. Video playback will be blocked unless YouTube is allowlisted or the ad blocker is disabled," the message adds.
"We're running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium," YouTube told BleepingComputer.
This follows another "Small experiment" in May, when YouTube tested directly blocking ad blocker users from accessing the platform.
YouTube tests blocking videos unless you disable ad blockers.