Security News > 2023 > June > Consumers overestimate their deepfake detection skills

67% of consumers are aware of generative AI technologies but they overestimate their ability to detect a deepfake video, according to Jumio.

Awareness of generative AI and deepfakes among consumers is high - 52% of respondents believe they could detect a deepfake video.

"A lot of people seem to think they can spot a deepfake. While there are certainly tell-tale signs to look for, deepfakes are getting exponentially better all the time and are becoming increasingly difficult to detect without the aid of AI," said Stuart Wells, Jumio's CTO. "While AI-powered technology will increasingly be required by businesses to spot and protect their networks and customers from deepfakes, consumers can protect themselves by treating provocative images, videos and audio with skepticism. Some quick research will usually uncover whether it's a fake or not," added Wells.

As consumers become more aware of these technologies, there is also an emerging understanding of how they could be used to fuel identity theft.

These levels decrease among consumers in Mexico, the U.S. and the UK. "Organizations have a duty to educate their customers on the nuances of generative AI technologies to help them develop more realistic expectations of their ability to detect deepfakes," said Philipp Pointner, Jumio's chief of digital identity.

68% of consumers are open to using a digital identity to verify themselves online.

News URL

https://www.helpnetsecurity.com/2023/06/06/generative-ai-awareness-among-consumers/