2021 Wants Another Chance (A Lighter-Side Year in Review)

2021-12-28 11:00

As Chen tells it, the project manager tasked with coming up with a public product name for the Windows handheld OS was dead serious about the task.

At the point when the project was dropped into his lap, the code name for the OS was Pegasus.

Nothing quite like picking a name that conjures up military-grade spyware, U.S. trade bans and spying on U.S. State Department employees, we always say!

The PM asked the product team members for suggestions, hired a marketing firm to cook up names, ran focus groups with users to see which names they liked best, narrowed the candidates down to ten options and presented them to executive leadership.

"The executive in charge of approving the name insisted on the name Windows CE, for no reason other than 'it sounded good,'" Chen said.

The PM's lesson from the experience: "Do everything you can to prevent upper management from naming your product."

News URL

https://threatpost.com/2021-log4j-year-review-funny-cybersecurity/177215/