Security News > 2021 > December > Could passwordless be the solution to poor shopping sign-up processes?

38% of respondents said forgetting passwords annoyed them the most, 39% said password that had specific requirements and a further 38% said CAPTCHA tests were the most irritating part of logins.

A further 27% said security questions were annoying and 20% said the same about MFA. The culprit: Account creation fatigue and forgotten passwords.

32% blamed "Fatigue from constantly creating online accounts", whilst 41% reported abandoning a cart because they had forgotten a password and 30% said over-complex password creation requirements were deal-breakers at the checkout.

25% said passing a CAPTCHA test stopped them finishing a purchase, whilst 15% blamed MFA. Tom Jermoluk, CEO of Beyond Identity, said: "We've all experienced the frustration of forgetting our passwords. Now it's time to forget the password altogether because the results of this survey show they are becoming a liability."

"The online retail space is hugely competitive, so brands should be very nervous to hear that problems with passwords, account sign-ups and online registration can drive customers to abandon their carts or seek a competitor's services."

"The best way to solve the problems with passwords is to abolish them altogether. Gartner predicts that 60% of large and global enterprises and 90% of midsize enterprises will implement passwordless protections by 2022, turning to MFA and other security solutions in more than 50% of use cases."

News URL

https://www.helpnetsecurity.com/2021/12/23/poor-shopping-sign-up-processes/