Security News > 2021 > November > Leveraging social media background checks to balance friction and risk

One solution to the friction conundrum that has been introduced in recent years comes in the form of social media background checks.

As a simple case in point, an email address that was created very recently and is not associated with any social media profiles is more likely to be linked to attempted fraud, so the user's private and payment information ought to be checked more carefully, including potentially asking them for pictures or biometric data.

Advanced, holistic anti-fraud platforms work alongside and with social media background checks to source information that will affect assigned risk scores, fine-tune an organization's responses, and achieve compliance to PSD2 requirements, triggering strong KYC when needed but making exceptions for trusted users.

Merchants bear the brunt of friction coming from payment verification on their own website - with consumers considering it the merchants' responsibility or fault when friction occurs, even when it technically is not.

Social media background checks using email lookup are an efficient solution to this issue.

Leveraging social media background checks can minimize friction and enable quicker check-out for legitimate customers, keeping them satisfied with their shopping and payment journey.

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