Security News > 2021 > November > The antidote to brand impersonation attacks is awareness

Brand impersonation attacks have seen a rise in frequency lately, perhaps because of their high success rate.

From a malicious point of view, this is what makes attacks with a brand impersonation component more attractive, especially for brands with a strong reputation.

This results in hackers rewarded with an increasing bounty for impersonating brands, which stimulates the frequency of brand impersonation attacks.

An increasing number of organizations and individuals are exposed to brand impersonation attacks.

That contributes to overall security awareness and shines a light on brand impersonation attacks.

Getting back to awareness, this is not just about people, it's also about being aware of usage of your organizations brand and to have protection and remediation measures in place when that brand gets abused in an impersonation attack.

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