CDO role not yet recognized, expectations too high and misinformed

2021-09-29 03:00

This is according to a study launched by Exasol, which found 50% of CDOs believe the value of their role is not yet recognized in the business world, while 46% say that organizations' expectations for the CDO role are too high and are misinformed.

The study, which aims to help employers and aspiring CDOs increase their chances of carving out a successful position, supports this in finding 17% of the CDOs surveyed had only stayed in their previous role for between one and two years.

Another factor at play here is that many organizations hiring for a CDO role are prioritizing those with technical expertise.

"Organizations need help to overcome the roadblocks to success and embrace a CDO who's role is no longer about simply governing data - but liberating it and improving data literacy across all levels of the organization. In this respect, I believe tunnel vision towards only hiring candidates from technical backgrounds is resulting in a major missed opportunity," said Peter Jackson, Exasol's Chief Data and Analytics Officer.

"From my own experience, candidates from diverse backgrounds, such as HR, marketing and philosophy, can bring a lot to the CDO position because they are inclined to focus on people, rather than just the technology. Non-technical candidates are often great data storytellers too as they can translate data into business results that engage and influence stakeholders and improve data literacy in the process."

By creating greater alignment on what the CDO role is, raising awareness of the value of often overlooked skills and traits, and making greater strides to tackle the common challenges and blockers to success, there is real opportunity to create positive change.

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