Security News > 2021 > September > Consumers will abandon a brand that can’t balance convenience and privacy

With experiences increasingly online, consumers are less tolerant of frustration and will abandon a brand if they aren't able to balance convenience and privacy, according to a survey from Ping Identity.

"With more options than ever before, businesses now need to integrate their security, privacy and user experience strategies to keep up with modern consumer expectations," said Richard Bird, chief customer information officer, Ping Identity.

"Individuals have no hesitations about finding better experiences elsewhere, so companies that prioritize customer experience now will earn loyalty in the long run."

Consumers demand easy, fast experiences 77% have abandoned or stopped creating an online account for a variety of reasons, including being asked to provide too much personal information, needing too much time to enter info, and too many security steps.

44% admit to weak password practices, including making a minor change to an old password or reusing a password from another account.

Privacy should be transparent and simple 85% are interested in learning how online services share their personal information, but 72% say that information is difficult to find.

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