Security News > 2021 > September > CPaaS market value to exceed $10 billion in 2022

A study from Juniper Research has found the global value of the CPaaS market will exceed $10 billion for the first time in 2022; rising from $8.6 billion in 2021.

The research identified the development of CDPs as a key service that will increase the significance of a CPaaS platform by providing actionable insights into end user preferences, such as contact time, contact channel and upselling opportunities.

In turn, brands and enterprises using CPaaS platforms will enhance the value of mobile communications by automatically contacting users over preferred channels at preferred times.

Lead analyst at Juniper Research and study author Sam Barker commented: "CDPs are an important step in creating differentiation in an increasingly saturated CPaaS market. As traffic over rich media channels increases, CDPs will enable brands and enterprises to tailor communications at a user level; creating a compelling and convenient experience for mobile subscribers."

Rich media messaging to benefit from CDPs. The report predicts contribution of rich media messaging formats will become increasingly significant in generating CPaaS vendor revenue.

In turn, CPaaS platforms must then highlight the benefits that CDPs will bring to the rich media functionalities of OTT messaging channels to attract new customers.

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