Security News > 2021 > September > When a scammer calls: 3 strategies to protect customers from call spoofing

Call spoofing, which refers to the process of changing the caller ID to any number other than the actual calling number, is a tactic that has lately been on the rise.

The growing sophistication of call spoofing tactics.

STIR/SHAKEN enables phone companies to verify that the caller ID information transmitted with a call matches the caller's real phone number.

Carriers are standing up services that can analyze the calls on their network and inform their customers of potential spams or spoof threats -though they won't work for home phones connected to landlines.

These solutions go beyond one-dimensional caller ID notifications by enabling businesses to register their calls as legitimate non-spam, to enhance the call experience by displaying their logo alongside a reason for the call, and to provide a visual verification of the caller identity.

The agile enterprise that can proactively protect their customers from call spoofing and other brand-damaging phone-based threats will be the ones most likely to thrive in the omnichannel future.

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