Implementing a strategic planning process is key to drive future revenue growth

2021-09-03 04:00

While many long term plans were put off due to the COVID-19 pandemic, executive leaders should act now in implementing a strategic planning process for future revenue growth, according to Gartner.

Organizations must actively prepare to respond to future disruptions and anticipate change.

"Executive leaders must evaluate a variety of trends, beyond just technology, and their impact on strategic planning."

Key trends and disruptions are segmented into seven major categories, so executives can begin to build planning assumptions most relevant for their strategic plans.

The key strategic planning process trend areas to evaluate Technological: The evolution, impact and disruption of technology change.

"Executives who are not adequately trendspotting already likely will miss critical inputs to their strategic assumptions and planning. This leaves their organization exposed to blind spots and risk, limiting their ability to capitalize on these opportunities."

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