Security News > 2021 > August > SMEs awareness of GDPR is high, but few adhere to its legal requirements

85 percent of the small- to medium-sized enterprises in the UK are familiar with GDPR, but more than half are still not cleaning their data and therefore not adhering to the GDPR's legal requirements, a REaD Group survey reveals.

The survey of 1,110 SMEs also revealed that only 40 percent hold their customer and prospect data in a CRM or other database: a surprisingly low figure given that businesses need to maintain contact with their customers for sales and marketing purposes, and never more so than over the past 15 months.

The GDPR requires all customer data to be clean and up-to-date in order to be compliant and legal.

SMEs familiar with GDPR. Positively, the survey revealed that awareness of GDPR is high: 85 percent of all SMEs said they were familiar with the GDPR, regardless of whether they had customer data in a CRM or other database.

Eighty percent of all respondents were aware that GDPR requires data to be kept clean and accurate or be deleted: although this still leaves one-fifth of SMEs who were not.

"It was positive to see that awareness of the GDPR and the requirement to keep data clean and accurate was so high amongst the UK's SMEs, which would indicate that the GDPR has firmly embedded itself," commented Scott Logie, Customer Engagement Director at REaD Group.

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