Security News > 2021 > July > Consumers trust organizations less after receiving scam messages claiming to represent them

The global study of consumers revealed that just receiving a scam message purporting to be from any brand is enough for 45% of them to lose trust in the organization regardless of any real association with the message.

Industries most targeted by fraudsters are financial services and ecommerce with consumers stating that of all scam messages they receive, 59% claim to represent their bank, or a retailer.

Globally, on average, individuals who receive scam messages via all channels receive 1133 a year, with 24% saying they receive more messages from fraudsters than friends and family.

In comparison consumers are less likely to leave the channel the scam is executed through demonstrating that regardless of the scam method, it's the brand being mimicked that suffers.

SMS appears to be the weakest link with only 5% of consumers thinking it is a safe channel to communicate with their bank or retailer, and the channel has seen a 55% decrease in trust from those surveyed just because they have received a scam text message.

"Our research shows that over a third of consumers think identity is the problem and that people should prove who they are when signing up to use a platform to stop scammers. These consumer concerns emphasize organizations must wake up to the importance of digital identification," explained Dobbie.

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