Security News > 2021 > June > SMEs strongly positioned in the data protection sector

Small and medium-sized enterprises seem to be strongly positioned in the data protection sector, according to a recent survey of 600 German, French and British executives conducted by Usercentrics and Siinda, in cooperation with the research institute Innofact.

The survey results place the British firms at the top of the ranking, with 76.5% of executives agreeing that their company has up-to-date data protections, followed by Germany with 68% and France with 61%. Data protection officers as a privacy necessity.

Three years after the introduction of the GDPR, many executives still have an ambivalent attitude towards the topic of data protection.

35% of respondents perceives data protection as beneficial and important for business.

Stephanie Vérilhac, EU Director at Siinda, outlined: "Privacy is undoubtedly an important boardroom and senior executive issue thanks to the GDPR, but concrete operational issues such as first-party and third-party data management, or regional differences are emerging. Digitalization of SMBs in Europe has accelerated in the past year, and coherent data management and data protection are key to fostering this trend ahead.".

Jürgen Weichert, CRO at Usercentrics, comments on the study as follows: "Privacy is the new normal. While we still had to do a lot of education in the early days of the GDPR, a different picture is now emerging. The topic of data protection seems to have become part of the daily business of many small and medium-sized enterprises. At the same time it is becoming apparent that there are many regional differences. For example, it seems that the French are much more cautious about data protection than their German or UK counterparts, which is probably due to the rigorous enforcement by the French data protection authority CNIL.".

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