How businesses can protect their brands and bottom lines against damage from illegal robocalls

2021-05-28 05:00

That's welcome news for businesses because illegal robocalls directly affect their bottom lines and brands in a variety of ways - including ones that aren't obvious.

Consumers are inundated with so many illegal robocalls that when they see a call from an unfamiliar or unidentified number, they let it drop into voice mail 76 percent of the time.

Illegal robocalls also are making it difficult for COVID-19 contact tracers to reach people who typically ignore calls from numbers they don't recognize.

Although wangiri - which is Japanese for "One and cut" - initially targeted consumers, fraudsters are now increasingly calling businesses that offer an automated call-back feature.

What can legitimate businesses do to protect their brands and bottom line? One way is by getting their calls authenticated.

"STIR/SHAKEN digitally validates the handoff of phone calls passing through the complex web of networks, allowing the phone company of the consumer receiving the call to verify that a call is in fact from the number displayed on Caller ID," the FCC says.

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