Security News > 2021 > May > NACS TruAge enhances age-verification systems at all retail points of sale and protects user privacy

A digital identification solution that enhances current age-verification systems at all retail points of sale and protects user privacy has been announced by NACS. The new TruAge solution makes the traditional carding experience more convenient and accurate.

TruAge makes it easier and more accurate to verify a customer's age when purchasing age-restricted products, and at the same time makes identity theft difficult.

When confirming age and identity, one-time-use tokens are placed on the customer's mobile device to confirm legal age to purchase age-restricted products.

"Our industry conducts 165 million transactions a day, and 50 million of them involve an age-restricted product. Consumers tell us that age-verification is essential to restrict access and sales to minors, and it is even more important today as new forms of last-mile delivery add challenges to making sure all online orders and deliveries of age-restricted products are legal," said NACS President and CEO Henry Armour.

"We believe that consumer preferences for fast, safe and accurate digital age-verification are important as channels blur and more age-restricted products are sold through non-traditional formats," added Armour, noting that TruAge will expand beyond the convenience retail channel and become "The de facto standard for age-verification across all businesses that sell age-restricted products such as restaurants and bars, as well as online providers."

We Card is supporting NACS in its effort to bring TruAge to market.

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