The obvious and not-so-obvious data you wouldn’t want companies to have

2021-05-07 05:10

When there's no value, or when the value fails to match the sacrifices we make in the process, that is when the data becomes something we wouldn't want companies to have.

Apart from voluntarily provided data, there is also the digital data exhaust - the data you generate in the background as you interact with the service, such as cookies, tracking tags, or browser footprint.

There are a few reasons why you might not want to share your data with companies, including anonymity, privacy intrusion, and ethics.

The data points in question include your name, physical and IP address, your contact information, your birthday, and other personal information that could be used by companies for different purposes.

While the company says it wouldn't share your DNA data with any third party unless given consent, data shows that more than 80% of users actually opt-in - with the company failing to clearly explain the consequences this could bring.

The key lesson is that companies can use any personal data for nefarious purposes, and with complex privacy policies, users are often left with nothing but hope not to have their data misused.

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