Consumer views and behaviors on creating and using passwords

2021-05-07 04:00

Despite widely recognized security risks, passwords remain the de facto standard for user access and authentication for online applications, with the average person having 100 passwords.

Survey results indicate many consumers find password creation cumbersome, and widespread poor password hygiene could put consumers and the brands they engage with at risk.

Fifty-eight percent of respondents predict that passwords will be extinct within nine years or less, with 40% predicting in five years or less.

When coming up with new passwords, 29% of consumers say creating passwords that are hard to crack is a top priority.

One in four say meeting the requirements of the service they are interacting with is top priority, while nearly 18% prioritize simplicity and about one in 10 prioritize it matching other passwords.

"Passwords are an insufficient form of authentication because the onus lies on consumers to remember them and ensure their complexity. With today's fraudsters carrying out highly sophisticated attacks using data from the dark web, even the lengthiest and seemingly strongest passwords can be relatively easy to hack," said Sarah Munro, Director of Personal Identity at Onfido.

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