Note to Self: Create Non-Exhaustive List of Competitors

2021-04-20 21:46

What that notice says is that KrebsOnSecurity is somehow on Gartner's "Non exhaustive list of competitors," i.e., online venues where technology companies are not allowed to promote Gartner reports about their products and services.

The bulk of Gartner's revenue comes from subscription-based IT market research.

As the largest organization dedicated to the analysis of software, Gartner's network of analysts are well connected to the technology and software industries.

Some have argued that Gartner is a kind of private social network, in that a significant portion of Gartner's competitive position is based on its interaction with an extensive network of software vendors and buyers.

The two main subjective criteria upon which Gartner bases those rankings are "The ability to execute" and "Completeness of vision." They also break companies out into categories such as "Challengers," "Leaders," "Visionaries" and "Niche players."

If Gartner considers a one-man blogging operation as competition, I wonder what they'll think of the coming collective output from an entire industry of newly emancipated reporters seeking more remuneration and freedom offered by independent publishing platforms like Substack, Patreon and Medium.

News URL

https://krebsonsecurity.com/2021/04/note-to-self-create-non-exhaustive-list-of-competitors/