Security News > 2021 > April > The impact of the CCPA on companies’ privacy practices

A new DataGrail report examined how millions of California consumers are exercising their privacy rights - to access their data, delete their data, and stop the sale of their data to a third-party - according to the CCPA, which went into effect on January 1, 2020.

It also underscores that the number of data subject requests companies receive varies wildly, depending on their privacy practices.

"With Apple leading a new charge on privacy and CCPA entering its enforcement stage, consumers are not only more aware of how their data is being used than ever before, they also realize, perhaps for the first time, that they have options to protect their information," said Daniel Barber, CEO at DataGrail.

The company analyzed DSRs processed throughout 2020 across its business-to-consumer customers, resulting in a powerful benchmark of what to expect as the CCPA and other privacy regulations start to have a larger impact on how business is done.

Ultimately the study concludes that businesses can offset the drain from privacy requests by becoming more proactive themselves through steps such as simplifying the language used in their privacy policies, being consistent in their approach, and adopting automated solutions that can reduce fulfilment complexity and time-consuming manual processes.

"Proactively embracing good privacy practices doesn't have to be a death sentence to profit margins. Forward-thinking companies have figured out how to make a strong privacy stance work for people and their business."

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