Most are concerned about data privacy, but few are willing to change habits

2021-02-04 05:00

Today's consumers are willing to trade their personal data for personalization, but also have fast-growing concerns about data privacy, according to a survey by Entrust.

Further, 61% of consumers also indicated that they're at least somewhat willing to share personal information with an app in exchange for more transparency and control over their data.

While many consumers are willing to exchange their personal information for some benefit, they're still concerned about their data privacy-and those concerns are quickly increasing.

According to the findings, 79% of consumers are at least somewhat concerned about their data privacy, and 64% said their concern or awareness about data privacy has increased over the past 12 months.

Growing concern around data privacy doesn't mean consumers are taking the necessary steps to protect their personal information.

"It is imperative that business leaders ensure that they protect consumer data with strong encryption and high-assurance, cloud-based authentication while educating their customers on data protection best practices. Entrust offers a comprehensive portfolio of data protection solutions - and the deep crypto security expertise organizations need to minimize threats and enable a foundation of trust for digital life."

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