KABN partners with The Campus Agency to reach the US college and university market

2021-01-21 23:30

KABN announces that it has entered into an agreement to partner with The Campus Agency to create innovative engagement programs for Liquid Avatar to reach the US college and university student, alumni and family market.

KABN NA and The Campus Agency will be working together to engage micro-influencers, develop and launch innovative engagement and Augmented Reality programs to introduce the college and university market to the Liquid Avatar and KABN value programs.

With reach to over 2,000 US College and University campuses and over 1.5 Million Gen Z students, alumni and families, The Campus Agency has been supporting innovative direct to student and online marketing programs for over 40 years.

"We're excited to bring our 40 years of creating success on campus and digital initiatives to Liquid Avatar and to bring this important and innovative program to our collegiate communities, allowing users to manage and control their digital identity and future credentials safely and securely," said Chris Nyland, Chief Operating Officer, The Campus Agency.

"The collegiate market and Gen Z cohort are primary opportunities for Liquid Avatar and KABN" said David Lucatch, CEO KABN. "These groups are major influencers to their friends and families, and we believe that we can offer users a wealth of value and increase their ability to manage their Self Sovereign Identity through our tools and services. The Campus Agency is the perfect organization to complement our efforts and to partner with."

KABN KASH, in combination with its KABN Visa Card, provides access to over 300 brand-named merchants that will reward users with cash back on their online purchases.

News URL

http://feedproxy.google.com/~r/HelpNetSecurity/~3/aOPZb36Am30/

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