Security News > 2021 > January > Post-Backlash, WhatsApp Spells Out Privacy Policy Updates

The updated privacy policies, it argued, are instead related to the data collection of WhatsApp users who message businesses on the platform.

According to WhatsApp, the policy update changes began rolling out in December.

"As we announced in October, WhatsApp wants to make it easier for people to both make a purchase and get help from a business directly on WhatsApp," a WhatsApp spokesperson told Threatpost.

"Whether you communicate with a business by phone, email or WhatsApp, it can see what you're saying and may use that information for its own marketing purposes, which may include advertising on Facebook," said WhatsApp.

Businesses can display their goods on WhatsApp utilizing Shops - and if they do so, in WhatsApp, WhatsApp users' shopping activity can be used to personalize ads on Facebook and Instagram.

Finally, WhatsApp said that "Message" buttons for messaging a business using WhatsApp are shared with Facebook - "Facebook may use the way you interact with these ads to personalize the ads you see on Facebook," said WhatsApp.

News URL

https://threatpost.com/post-backlash-whatsapp-spells-out-privacy-policy-updates/162996/