Michel Ruefenacht joins YesWeHack as Chief Marketing Officer

2021-01-08 00:15

YesWeHack announced the appointment of Michel Ruefenacht as its Chief Marketing Officer.

Ruefenacht will lead the global marketing strategy and execution.

With more than 20 years in the industry, Ruefenacht brings extensive technology marketing expertise to help YesWeHack realize its next phase of growth.

Michel will report directly to Guillaume Vassault-Houlière, YesWeHack's co-founder and Chief Executive Officer.

"Michel's breadth and strength of experience as a marketing and business development executive make him the ideal leader to help further accelerate our growth. I am excited to welcome Michel to the team and look forward to the positive impact he will have on our next phase of global expansion."

Prior to that, he spent fourteen years at Avaya in a variety of global and regional marketing roles including marketing strategy, ABM, market intelligence, channel marketing, sales enablement, field marketing, product marketing, operations and M&A. Earlier in his career, Ruefenacht was a consulting system engineer at Getronics responsible for advising clients on unified communications and networking architectures.

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