Security News > 2020 > November > How consumers feel about retail data breaches

Generali Global Assistance released the findings of its survey which examines consumer sentiment on retail data breaches and the identity theft risks holiday shopping poses.

2 in 3 are concerned about data breaches during holiday shopping season; nearly 4 in 5 will think twice before doing business with a breached retailer.

Identity theft is viewed as a threat this year by over 2 in 5 Americans 61% of shoppers indicate that data breaches of online merchants or credit card providers is still the biggest threat to their identity, up 14 percent from last year.

Big box stores are trusted most with personal data 40% of Americans trust big box stores the most with their personal data this holiday shopping season.

"While consumers growing apathy around breaches continued, our survey also showed that more of them understand the need for identity protection. Making sure the average consumer's personal information is safe and offering them support in the wake of an incident will improve customer loyalty among all retailers from the big box super store to the local mom and pop shop."

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