Security News > 2020 > October > Phunware unveils MaaS Customer Data Platform to help create persistent, unified customer databases

Phunware announced the launch of its Multiscreen-as-a-Service Customer Data Platform.

Phunware's MaaS CDP is cloud-based and includes software and proprietary algorithms that aggregate and organize customer data across a variety of touchpoints in real-time in order to create persistent, unified customer databases.

"Our MaaS Customer Data Platform was designed to ensure that our customers can deliver the right content to the right screen at the right time in the right place in a mobile-first world," said Luan Dang, CTO and Co-Founder of Phunware.

The four main types of customer data that Phunware's MaaS CDP collects and organizes are identity data, descriptive data, quantitative data and qualitative data.

Phunware MaaS CDP. A proven customer data platform that is capable of processing billions of transactions per day and 300,000 to 500,000 transactions per second for producing ready-to-use, mobile-centric datasets for analytics and data science by cleaning, enriching and organizing the underlying big data into industry standard formats for use with leading data platforms and data science tools.

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