Security News > 2020 > September > Do Californians use CCPA to protect their privacy?

Do Californians use CCPA to protect their privacy?
2020-09-16 05:00

Californians regularly opt-out of companies selling their personal information, with "Do-not-sell" being the most common CCPA right exercised, happening nearly 50% of the time over access and deletion requests, DataGrail's Mid-Year CCPA Trends Report shows.

Do-not-sell requests are almost 50% of all DSRs. When CCPA went into effect in January 2020, DataGrail saw people exercise their rights immediately, with a surge of data subject requests going across its platform in January 2020.

Since the initial surge, DSRs have stabilized around 13 DSRs per million records every month, which is a substantial rate and confirms that organizations need an established privacy program.

Processing DSRs. Gartner data shows that manually processing a single DSR costs on average $1,406.

Organizations could be on the hook for more DSR requests from fines that will likely begin appearing in October, if CCPA follows the same timeline as GDPR. According to the research, B2C companies should prepare to process approximately 170 total DSRs per one million consumer records each year.


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