Security News > 2020 > July > Global CPaaS market to reach $25 billion by 2025

A new study from Juniper Research has found the total value of the CPaaS market will reach $25 billion in 2025; rising from $7 billion this year.

The study identified the ability to make payments over services such as RCS and OTT messaging as a key future driver of global CPaaS revenue over the next five years.

The research forecasts that RCS Business Messaging will be the second highest source of CPaaS revenue over the next five years; accounting for 15% of global revenue by 2025.

The research identified payment capabilities as key to maximising the value of CPaaS services for both mobile subscribers and CPaaS service users over the next five years.

Research author Sam Barker remarked, "'CPaaS vendors must demonstrate the additional value their platforms can provide to brands and enterprises, with payments services being the primary way by which CPaaS vendors can increase their market appeal".

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