Security News > 2020 > July > Airship’s free Feature Flags by Apptimize helps app developers reduce risk prior to full rollout

Customer engagement company Airship announced that it is launching a free version of Apptimize's Feature Flags solution, enabling app developers to control the scope and timing of feature launches in order to validate success and reduce risk prior to full rollout.

From new apps to those with massive audiences, developers can use Feature Flags by signing up for a free account, or take advantage of newly reduced pricing for unlimited Feature Flags from Apptimize.

Apptimize Feature Flags allow companies like Quizlet, Stash and Western Union to maintain multiple branches of code within apps to gradually release new features to a small subset of users first - quickly rolling features back if needed, or fully deploying them as they are proven successful.

Whether it's new curbside pickup experiences, appointment booking processes, or implementing enhanced recommendations or social selling features, developers can use Apptimize Feature Flags to choose when and to whom new features are accessible, and easily turn them on or off.

By demographics: from high-value customers to gender, developers can set Feature Flags to control rollout to specific groups.

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