Security News > 2020 > June > Productiv appoints Apurva Davé as Vice President of Marketing

Productiv announced the appointment of Apurva Davé as Vice President of Marketing.

Productiv has expanded its engineering, product and go-to-market teams, opened a research and development office in Bengaluru, India and been named a Cool Vendor in Gartner's Cool Vendors in the Digital Workplace report.

"Now more than ever, with millions of people working from home, companies need direct visibility into which SaaS applications are driving productivity - and which are not. CIOs and business technology leaders also need to drive business value from their software investments, and this is where Productiv's data-driven approach helps bridge the technology-business gap," said Jody Shapiro, co-founder and CEO, Productiv.

"Apurva is a great addition to our team, especially during this high-growth period. His technical background and deep experience in product marketing and category-owning positioning are a perfect match for Productiv. I look forward to partnering with him to increase the company's corporate, product and market visibility."

Prior to Productiv, Davé served as Chief Marketing Officer at cloud-native devops company Sysdig, Vice President of Marketing at Jut, and General Manager at Riverbed Technology.

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