Security News > 2020 > June > iOS 14, macOS Big Sur, Safari to give us ‘No, thanks!’ option for ad tracking
During the pre-taped keynote at Apple's Worldwide Developers Conference, the company promised to pump up data protection even more with gobs of new features in its upcoming iOS 14, macOS Big Sur, and Safari releases.
The big ones include the option for users to decline apps' ad tracking.
Developers all too often choose option B. For example, sometimes they try to manipulate Google's security by removing suspicious code before adding it back in to see what trips detection systems, and then we wind up with ad fraud apps hiding in the Play Store.
The long privacy road. Just like iOS 13 last year, Apple's upcoming iOS 14 mobile update - expected in the autumn with the release of new iPhones and iPads - is yet another step in the company's long privacy march.
Apple was already working on taking control of ad trackers when it released iOS 13 last year, bringing with it the ability to see what apps track you in the background and offering the option of switching them off.