Security News > 2020 > May > Pearson promotes Alexa Christon to chief marketing officer

Pearson, the world's learning company, announced the promotion of Alexa Christon to chief marketing officer reporting to chief corporate affairs officer, Deirdre Latour.

Since coming to Pearson a year ago, Alexa has made major strides in developing a global brand strategy and deploying that strategy to enable Pearson's ongoing transformation to the world's online learning company.

In appointing a chief marketing officer, Pearson will strengthen its focus on building a direct, lifetime relationship with learners around the world in addition to enhancing its partnership with the world's greatest learning institutions.

"Alexa brings the energy, expertise and innovative thinking that Pearson needs to position the company as a market shaper and help learners understand how we can be a valuable partner throughout their education," said John Fallon, CEO of Pearson.

"In her short time with Pearson, Alexa has made a big impact on the way the company shows up to learners and customers," said Deirdre Latour, chief corporate affairs officer at Pearson.

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