Security News > 2020 > April > Would you trust Amazon Alexa more if given the option to adjust privacy settings?

Giving users of smart assistants the option to adjust settings for privacy or content delivery, or both, doesn't necessarily increase their trust in the platform, according to a team of Penn State researchers.

Trust in Amazon Alexa went up for regular users who were given the option to adjust their privacy and content settings, the researchers found in a recent study.

For power users - individuals whose skills and expertise are more advanced than others - trust went down when they were given the opportunity to make privacy setting adjustments.

"The mere presence of privacy settings seems to trigger thoughts of potential privacy problems among those who are aware of such loopholes in communication technologies".

Another major finding of the study showed that users who were sensitive about their privacy found content less credible when given the option to customize their privacy settings.

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