Security News > 2020 > January > Privacy ROI: Benefits from data privacy averaging 2.7 times the investment

Customer demands for increased data protection and privacy, the ongoing threat of data breaches and misuse by both unauthorized and authorized users, and preparation for the GDPR and similar laws around the globe spurred many organizations to make considerable privacy investments - which are now delivering strong returns, Cisco reveals.

Organizations, on average, receive benefits 2.7 times their investment, and more than 40 percent are seeing benefits that are at least twice that of their privacy spend.

Privacy ROI is real, it's time for organizations to realize the benefits.

Up from 40 percent last year, over 70 percent of organizations now say they receive significant business benefits from privacy efforts beyond compliance, including better agility, increased competitive advantage and improved attractiveness to investors, and greater customer trust.

Privacy certifications such as the ISO 27701, EU/Swiss-US Privacy Shield, and APEC Cross Border Privacy Rules system are becoming an important buying factor when selecting a third-party vendor.

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