Security News > 2020 > January > Why baby boomers are looking to IoT and analytics to stay safe
IoT security is becoming a top-of-mind priority in the personal care industry.
We're representing four different business channels to our Essence Group umbrella, and we specialize in IoT in several different sectors.
Josh Locke: It's the baby boom; it's the age wave.
We work with businesses who are established already in the senior market, the independent living market, and we custom manufacture not only just the hardware but the platforms to better engage caregivers, for example, on the activity of their loved one and providing IoT in the home that contributes data that provides more value and creates long-term independence, keeping them in the home.
To answer your question, not so much on the senior market, but it is applicable because it is an IoT device in the home, from which you can hack data.