Security News > 2020 > January > Why Google plans to cut off support for third-party cookies in Chrome

Google is aiming to phase out third-party cookies in Chrome in two years, but that will have to prove palatable to users, publishers, and advertisers.

In its post, the search giant said it plans to phase out support for third-party cookies in Chrome within the next two years.

The company will treat cookies that don't include a SameSite label as first-party only and require cookies labeled for third-party use to be accessed over HTTPS. The idea is to make third-party cookies more secure and give users more precise control over them.

"Google's decision to block third-party cookies in Chrome could have major competitive impacts for digital businesses, consumer services, and technological innovation. It would threaten to substantially disrupt much of the infrastructure of today's Internet without providing any viable alternative, and it may choke off the economic oxygen from advertising that startups and emerging companies need to survive."

"In the interim, we strongly urge Google to publicly and quickly commit to not imposing this moratorium on third party cookies until effective and meaningful alternatives are available."

News URL

http://www.techrepublic.com/article/why-google-plans-to-cut-off-support-for-third-party-cookies-in-chrome/#ftag=RSS56d97e7