Security News > 2020 > January > Companies: Lean into consumer privacy to win

The advent of the CCPA and other similar regulations marks a sea change in how companies need to manage data and consumer privacy.

In 2018, the General Data Protection Regulation, the biggest remake of data privacy rules affecting European citizens in more than 20 years, required similar actions.

To achieve compliance, companies need to adjust, and switch from a one-size-fits all mindset on data management to a highly agile, personal approach for consumer data.

Whether companies change incrementally or with a new data structure, they'll sell themselves short if they only get into compliance with CCPA and GDPR. Rather than view data as a regulatory compliance liability, leading enterprises succeeding at addressing regulatory compliance look at data as an asset and regulations as compelling events to better leverage those assets.

For the most part, companies have had a free ride collecting and using that consumer data.

News URL

http://feedproxy.google.com/~r/HelpNetSecurity/~3/YcpjMvxT7JA/