Security News > 2020 > January > California Adopts Strictest Privacy Law in U.S.

A landmark privacy rights bill took effect Jan. 1, 2020 in California and will have broad implications for U.S. consumers and businesses.

The California Consumer Privacy Act mandates strict requirements for companies to notify users about how their user data will be used and monetized along with giving them straightforward tools for opting out.

The California attorney general, Xavier Becerra, said the law won't begin to be enforced until July 1, 2020.

Critics argue a federal privacy law that provides consistent guidelines would be preferred, rather than individual state laws, which will require more investment in compliance on their part.

The law bans companies from offering a higher tier of service for one user who agrees to divulge more personal information versus a consumer who only agrees to share limited data with a service.

News URL

https://threatpost.com/california-adopts-strictest-privacy-law-in-u-s/151497/