Security News > 2018 > December > Consumers still put trust in big brands despite breaches

Janrain conducted a survey to better understand how consumers really feel about brands in the wake of so many breaches. The company polled 1,000 UK adults and found that most consumers are still willing to part with their personal information if it can somehow benefit them. While big internet companies like Google and Facebook remain among the least trusted businesses, a large number of respondents put the most faith in pharmaceutical and travel companies including … More → The post Consumers still put trust in big brands despite breaches appeared first on Help Net Security.

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