Consumers worried about privacy more than ever (Help Net Security)

2017-01-25 18:15

84% of U.S. consumers expressed concern regarding the security of their personally identifiable information (PII) and 70% told IDC that their concern is greater today than just a few years ago. The newly published special study, which measures consumer privacy sentiment across four vertical industries (Financial Services, Healthcare, Retail, and Government), also includes the following key findings: Demographics matter: Younger consumers, those age 18-35, demonstrate a higher concern for their personally identifiable information than do … More →

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#privacy #security