Security News > 2021 > July > DuckDuckGo's new email privacy service forwards tracker-free messages
DuckDuckGo is rolling out an email privacy feature that strips incoming messages of trackers that can help profile you for better profiling and ad targeting.
Currently in private beta, DuckDuckGo's Email Protection service aims at shielding you from hidden trackers that are often embedded in emails from various companies.
Trackers can let email senders know when you open their messages and help ad companies create a profile for you based on collected metadata such as the device you used to read the email when you opened the message, and your general location.
"This means if you use an email service like Gmail or Yahoo, it's no problem! Emails sent to your Personal Duck Address will arrive there as usual so you can read your email like normal, in any app or on the web, worry-free" - DuckDuckGo.
In a blog post today, DuckDuckGo says that it will "Will never save your emails for this service" and that the messages are never stored on its systems but processed in memory.
The final destination address that receives the email is the only piece of personal information that DuckDuckGo saves, for obvious reasons.